You want a decent bead about 1/4" thick, but not so much that there is a lot of ooze.
This. Be generous. I used more than a full auto parts store tube of copper RTV on my last BK door gasket job and had no ooze out. I believe the ashford door uses the same silly design of putting the nuts/bolts for the door glass under the door gasket so the RTV is doing more than just being an adhesive but is also filling in those necessary leaps of the gasket up and down from the nuts.
Don't make the mistake of pushing the gasket into the RTV with your fingers any more than just barely enough to keep it in place. Let the door frame evenly bed the gasket. Otherwise you will contort the gasket around those nuts and studs.