The dealer closest to my house seemed pretty nice. I didn't find out if they were knowledgeable or not, since I just walked in and said, "How much for a BK Princess insert?".
I do wish I hadn't let them talk me into a "professional install". I had to run the electrical into the fireplace myself, and now I have to pull the insert and reinstall it anyway. (At the time, I didn't know that I wanted a blockoff plate and Roxul in the fireplace; now I do! Would have been nice if the dealer or installer had mentioned it.)
On a closely related topic, I want to pull out an installed Princess to do a blockoff plate and Roxul/Durock insulation in the fireplace (I've seen a couple nice installs of this style in the forums here)- and insulate the flue with vermiculite. (The whole thing is exposed masonary. Right now the exterior masonary is 5°F below the fireplace and 60° above! Talk about a big heat sink!
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I am slightly daunted by this because I didn't watch them put it in, and don't know how the liner connects and how much slack there is. I don't see a way to disconnect the liner from inside the stove. Anyone ever removed one without damaging the liner?