update:
I've found that lowering the primary to what the manual considers "medium-low burn" all but eliminates smoke rollout on start-up/reload.
I've also figured out that I just wasn't closing the primary down quickly enough. Thanks to
@begreen for pointing out that the primary isn't linear. I'm able to maintain 400, 500, etc if I shut down quickly enough. On reloads I maintain "steady" flames (by turning down the air as needed) until the by-pass is closed and STT is above 400. Then I start to turn down the air with the intention of getting it to a "cruise" setting. This has been creating good secondaries and not letting the temps get away from me.
The manual says to stuff it full and run it wide open for 20-45 minutes once or twice a day. I loaded it maybe 50% full and tried this and I'm fairly confident I would have had a glowing stove had I not taken some measures to lower the temp. STT was 640+ and rising and the flue (single wall) was 445+ and rising. Maybe it would have peaked at 700 but I didn't want to flirt with that with the settings wide open and running full speed ahead.