I'll have to disagree. Toyota builds a quality product that's practical for most buyers. While their technology is not necessarily cutting edge, it's stilling moving along and advancing. I'd argue their dual motor planetary based hybrid CVT is the most simple, yet reliable on the market for hybrids. Their hybrids have also proven a lot of EV technology to make their transition to BEVs simpler.
Mitsubishi on the other hand jumped in with both feet and created the Outlander PHEV that's a pile of hot garbage. They never included a battery warmer for the hybrid. Mitsubishi is facing a class action lawsuit and our local dealer has some very angry customers in their hands, think those customers are going to switch to an EV anytime soon? Doubt it.
I think we mostly agree. I am not saying that Toyota doesn't make a quality product. Just saying that that original Prius was a niche product for the US market (while being more successful in other markets).
I am also conceding that waiting for BEV technology maturation
may be a better strategy in the long run than blowing a lot of money on poorer performance (and too expensive) early generation BEVs, and then having them fail in the marketplace. Which is what Toyota is saying these days (and which Ford and GM are belatedly arguing).
The flip side of that argument is that it is important to get in early to 'get experience' with building BEVs, things like high power/voltage motors, inverters and contactors, structural battery packs, battery manufacturing, etc. GM has been making that argument for
14 years, crowing about how the Volt and the Bolt (compliance car) would give GM a competitive lead over everyone else when it came time to scale. And yet it clearly did not, with them doing more poorly than Ford, who was a bit late to the game with two products that were decently competitive at launch, and then rapidly became less so.
Still, its kinda hard to say that Toyota is right to wait,
and that they are ready to jump to the front because they have mastered HEV tech from more than 20 years ago. Having it both ways...
And yeah, Mitsu is garbage. I have a friend with an Outlander who loves his. Nissan built the LEAF in 2010, and they are bringing up the rear on BEVs.
BEVs are still a niche product, and will be adopted more widely by oems when technology and infrastructure arrives to support that.
Maybe in Alberta, I could believe that, but in 2024 that is not true globally. They are over 10% of the fleet in my HCOL town in PA, and in Cali, and growing fast. I see more Teslas than I can count, and a few Bolts and Rivians on my short commute every day. The Model Y outsold The Toyota Camry last year globally, dethroning it from its very long run as the best selling car model on earth. Global ICE light vehicle production peaked in 2018, while BEV production has been growing fast that whole time. BEVs are over 20% market share in China and EU, the two largest car markets, and the legacy makers are struggling to sell anything ICE or BEV in China these days.
I'm sure if you live in one of the (many) places that BEVs are a rare sight, Toyota waiting seems like a very logical move. And Ford and GM taking it slow might seem logical too. But in reality it is a huge gamble to sit out a rapidly burgeoning product class, as very competitive makers like BYD and Tesla are engaged in a massive innovation and cost reduction push, and building the best selling vehicles on the planet and growing their market share rapidly.
History does not suggest that legacy makers getting in later, and leapfrogging the disruptive companies to success, has a very good track record. I think they are instead making the least bad choice for themselves, when the other choice is to keep fielding tech that is clearly inferior, and then losing out in the marketplace after blowing a lot of cash. They are collectively hoping (IMO) that BEV tech will either stabilize/plateau (giving them time to replicate it), or be replaced by a whole new technology (like solid state) that will provide an entry point. If neither of those materialize (and the existing lithium tech just gets really good and cheap by a series of many small innovations) over the next 5-10 years... the legacy makers bet/wish will not pay off.