Of course that's what stove owners would say, because any user that wants a more automated system doesn't own a wood stove, because that technology is not available in the marketplace.
There's a reason most of us have some form of central heating, because it provides reliable heat with little user intervention. Now a small segment of these users own automated hydronic wood boilers, because they want the benefits of central heat with the advantages of using wood as a fuel. Whether wood is the choice of fuel because of cost, availability, or limited availability of other fuels is different in every use case. Now imagine that same concept except with a heating system 1/4 the cost of a hydronic setup. That would be the automated wood stove, this would open the door to many more and new stove owners because the economics pencil out better with a lower initial cost.
The fact is the cost of traditional heating is going up, Canada has a carbon tax that will more than double the cost of heating with fossil based fuels, I expect the US to implement a similar policy anytime. Many more consumers will be exploring wood heat as a method of reducing these costs, maybe similar to the 70's rush to wood heating, especially considering the off-grid lifestyle that many millennials are hoping to achieve when they become homeowners. The problem is these people are more inclined to purchase an appliance that comes with a phone or computer based app rather than learn to operate a manual control lever.
I come from more of a powersports background, and there's always a group (sometimes a large one) that is resistant to change. Fuel injection on 2-stroke snowmobile engines was one of these topics, many were very opposed to "complicated, unreliable electronics" being installed on new snowmobiles. After a while the nay-sayers quieted and disappeared altogether, and to this day I've never heard someone say "man I really miss re-jetting my carb 3 times a day". Same thing happened with snowmobile turbos, lots said "you can't turbo a 2-stroke", or "it won't last 2 minutes", some of these comments from the OEM's themselves, and at first they were right. But about 15 years ago with fuel injection and proper fuel control turbos became feasible and mostly reliable from aftermarket companies, and many of these companies did well selling a product the OEM's wouldn't. Finally 2 years ago Ski-Doo came out with the first factory turbo, and Polaris will for this winter, and guess what? Every turbo they have built has been sold, most before they even landed at dealers, and from my understanding almost every pre-order unit available for the coming winter is also sold.
I'm not trying to be argumentative, but rather present a view point that isn't heard, because I believe there is a large number of potential customers that completely pass on wood heat because of the lack of technological/digital innovation that they are accustomed to in other portions in their lives.
The most dangerous phrase in business is, "we've always done it this way".