I couldn't agree with you more. My HPHW costs me about one-fourth of what it cost me to run my Marathon.
Have you looked at Marathon ? They are plastic and have a lifetime tank warranty.
After researching HPHW I think I'm sold on them. I wish some of the less expensive models had better reviews, but the Stiebel Eltron seems to be the only bullet proof model. The GE model has had problems it seems, that may or may not have been worked out. There is a $400 rebate in Upstate NY from the power company, so that helps take the sting off. The 80 gallon model is sold at home depot, but I cant find where to by the smaller unit.