Lousyweather -Posted: 21 March 2009 07:51 AM That “7 bags” you sold to the person who used you as their 3rd or 4th choice?
I suggest that the challange of every shop owner if he wants to stay in business is to cultivate those '3rd or 4th choice' customers to making you be their 1st choice. One of the biggest reasons I believe my wife's family's hardware store business stayed competative for over 100 yrs with the big box stores was the small town type warm welcome given to each and every customer that walked into the store.
Even the customers who bought stoves from you aren't bound to buy from you unless there is something you have that sets you apart from the big box stores that makes them want to return to your business (forever??). A smiling face, the personal touch and a warm feeling about your business will allow you to survive. I would imagine it would take a special person to maintain that manner with all kinds of customers for many years. However, those are the types of employees/owners that will help make their businesses survive in a world that is 'really watching' its dollar closely these days.
Being good to and treating each and every customer with respect will cause them to remember that.... do the opposite and posters like 'darkstar' above will express their opinion to this website (and others) which boasts: 'Hearth.com is an information resource with over 10,000 pages of information - we proudly serve over 2.5 Million visitors each year'.
Someone once told me "customers are like birds eating seed out of a merchant's hand" ... if the seed is bad or birds are turned away for less than positive reasons, he/she will take or turn other customers away and shop at another more welcoming business. Many people tolerate the non-personal touch of the big box stores but would love to find that warm friendly business they would love to shop at. ....IMHO :coolsmile: