With all due respect, I think many of us here on hearth.com are a) pretty cheap and b) always trying for the best and most minimalistic way to start a fire.
Probably many other folks - the ones who buy the wood in little bundles of 5 logs or whatever, someone who wants a holiday fire in their fireplace, etc, won't worry so much about using the least firestarter possible... and they will be happy using the whole long-burning puck.
And if I had to guess, I would say that for a small business, it's more of a big deal to have to change the packaging or shape or add an extra step once their setup is good to go.
Probably many other folks - the ones who buy the wood in little bundles of 5 logs or whatever, someone who wants a holiday fire in their fireplace, etc, won't worry so much about using the least firestarter possible... and they will be happy using the whole long-burning puck.
And if I had to guess, I would say that for a small business, it's more of a big deal to have to change the packaging or shape or add an extra step once their setup is good to go.