solved this mystery and wanted to post an update
I paid a chimney sweep to get on my roof last weekend and clean from the top down. Here's what he found.
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He reported that the pipe was almost totally clean, until the top 6-12", then it was clogged almost totally shut with creosote. Happily just the crumbly flaky stuff, no glazing.
I pondered how this build-up occurred, since I swept with the soot-eater after last season. He mentioned that he measured 32' of liner height. I went downstairs and counted my soot-eater rods, and I have 8x 3' rods, so 24' length. So apparently I have NEVER swept the full height of my liner, and this represents 7-8 cords of buildup.
So now I need to shop for 3 more extension rods (or 4, since they come in sets of 2). I understand there are black and white rods. My current set is black - should I stick with those, or can I mix and match white and black? Liner is straight up after the first bend