HarryBack said:
well, Gross Profit would be nice......but you dont make 25% on pellets, not even approaching that......not 20% either......forget Gross Profit....think NET profit......thats the real eyeopening number.....the highest cost we all have is our employees....workmens comp, benefits, taxes.....dont forget those taxes to keep our bloated government working....gotta pay for those pensions.....
Back to the conclusions we came to earlier in a similar thread....
Bottom line - if biomass fuels are actually going to be more than a little fad, the fuels will have to be sold by outlets that are NOT hearth dealers. As a hearth dealer for 20+ years, I can assure the public that it is rare for the dealer to make ANY money on the sales of Pellet Fuel AFTER overhead is figured in!
And, speaking for myself as a retailer, I WAS NOT happy to see all the pellet customers return to my store on a frequent basis. Sure, it might sound good, but here is a typical experience.....
Most hearth shops are understaffed during the busy season....it's a fact of life. So we'd be working hard selling stoves, and typically 10 minutes before closing time in comes an old Pellet Stove customer who wants 8 bags of fuel. We have to stop what we are doing, go outside or to the warehouse and load this fella up with the 8 bags. Our gross profit: about $4.00.
The return pellet customers rarely, if ever, bought more stuff at the store cause all they needed were pellets and sometimes fire starter. I often would have two or three customers deep at the counter purchasing stoves....and then the pellet buyer would walk in and pulled some one's out of his pocket and say "I'd like 6 bags please".
Not to be rude to the customer, but it just does not work. It's like running a jewelry store and then having customers come in to buy penny candy!
The truth, in my opinion, is that bulk goods like coal, firewood and pellets are better sold by other types of operations that are used to handling bulk materials and have lower cost employees. Sure, there are exceptions to this rule, but I think the majority of hearth dealers would LOVE to see CHEAP pellets available at multiple outlets for their customers. Only this type of supply will assure a continuing market in the appliances and fuels. Otherwise, all we are doing is going from a fuel with unlimited supply to a fuel with a more limited supply....fruitless!