Valhalla said:
The disinterested customer facing attitude that some dealers have is the number one problem. While they may blame it on the products and VC corporate directly, the retail customer sees the dealer as their VC contact and local expert.
Therefore, they make their brand purchase or repurchase judgement accordingly.
In the interest of history, I have to disagree.
My store was a VC dealer for MANY years (decades now).
VC dealers were always the cream of the crop - the so-called A dealers, or first tier. That does not mean they were not human - BUT, the VC myths and legends were created and handed down (and then destroyed) by the COMPANY ITSELF.
Here is how I saw it happen...and, believe me, I watched as it unfolded because they were our largest line.
The "Old" VC - and this means Pre-CFM.....the last good CEO being Bill Matthewson (who owns the Home Comfort Store in WRJ, VT now!).......knew that it was their relationships with dealers and customer which made them famous. Not their stoves. Tell you the truth, we had stoves which were more reliable and easier to use...many which had fewer problems. But we did not have ANY companies that treated us as well as VC.
Our contacts at the company always said YES...when ever we asked for anything. This goes from warranty problems to getting shipments out quickly. More importantly, they always told the truth. Imagine that! If something was not available or back ordered, they told us. If we had 14 Resolute Acclaims on order, they told us they were making a run of 235 of them next week and we would get ours. We always did...........
THEN,
CFM took over. Our rep, who probably ran his mouth too much, told us right out that CFM could not care less about existing dealers. In fact, he told us that his job was now NOT to see us, but to open as many shops and competitors around us as he possible can. I could not make this stuff up! I guess I was too friendly with the rep, but he also probably felt bad at being forced to abandon the old ways.
So, CFM worked out all kinds of schemes to get more distribution.....from selling to the local plumber to big box stores. The top dealers, myself included, obviously moved many of our eggs to other baskets (like Jotul, Travis, etc.).
The rest is pretty well known. CFM went bankrupt twice (or bust, whatever you want to call it).
So, as a summary, Valhalla may be correct that many of the new thousands of dealers are/were not up to snuff. After all, Joe the Plumber could get a dealership.....
But make no mistake about it. The marching orders, attitude, plans and everything else came directly from the new CEO - one Mr. Colin Adamson....or something like that. The stories are many, and one especially that fascinates me - but I cannot repeat verbatim for fear of gossip. Maybe some brave rep or mate will write a story about it someday......
In short, the company 100% changed the way they did business, the relationship with dealers, the can-do attitude and the idea that the customer always comes first. This is something we have seen over and over again when companies are trying to build up value (they had went public, and were trying to sell more and more)........