Seems like the problem is that the recommendation of what to look for is oversimplified. The flame probably should be lively immediately after starting the fire and closing the door, and only dialed back after the stove is up to a decent operating temperature. Going for the lazy flame right away seems like a prescription for smoke and smoulder, especially if one's wood supply is less than ideal.
Good point, it is a multi-step process. Lazy flame to me and you vs a new burner could mean entirely different things. The article would have done better to point to a more detailed article on how to burn wood in a woodstove.