I think the best way to look at it is to nibble away at energy usage. The government has given every state a big block of money to put home energy audits in place. NH and lot of other states have had these programs in place for quite awhile. The government also has keyed a lot of incentives and credits to these energy audits. They do not look at just electricity, the look at thermal and in some case water savings. Savings are ranked by payback. Sure solar panels are flashy but there are a lot of things an average person may not recognize that is slowly draining money out of their pocket. Water leaks are obvious, you hear them and see them. A typical leak that drips every 10 seconds is equal to 350 Gallons. If you have a water bill, it adds up, if you have well and pump you burn up power (if you are lucky enough to have a rare fully gravity system, your cold water is free) If the water is warm unless you have Solar Hot Water odds are you are also heating it with power or fuel. I dont think anyone is really going to miss a water leak.
The problem is heating/cooling and electric power leaks are not as easy to visualize to the average person, they do not make noise and with exception of a cold draft that is about it unless icicles appear. An energy audit is going to make things a lot more visible using a blower door test. There will be a before and after number and usually the auditor will show the homeowner an air leak or two using a smoke stick. That makes it real to many folks. I have front door I need to replace and I have been dragging my feet as "its not that bad. No look at an IR photo of that door taken on the coldest night of this past winter. It a lot easier to visualize. The darker the blue the colder is gets with the sidelight getting down to 24.6 F.
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I my case its not that much money going out of my pocket but its splits of wood that are going to have to go into the boiler to reheat the storage. BTW, that is relatively modern insulated steel faced door with adjustable lower threshold with bulb seals on all four sides with a double pane outside storm door. Its also interesting to note the blue splotches in the wall where there is obviously a gap in the insulation.
With respect to solar, I started out with solar hot water panels over 20 years ago, there is better technology now but for about 9 months a year I have free hot water heating. I have a beat up solar panel that runs a DC pump so I do not even need to run a circulator pump or controls off the grid. The other three months of the year it preheats my incoming well water and I use heat from my wood boiler at the end of storage cycle to charge it up. Its fine for me, but if I needed a lot of hot water, I would have installed a heat pump hot water heater long ago to boost winter temps. I then installed a small grid tied solar array, it wasnt very big, but it noticeably reduced my electric bill in the summer and just as importantly I learned a lot of solar basics. A few year later I picked up 1.6 KW of used solar panels and built a pole mount grid tied array. My power bills went away (except for a $13 bucks a month connection fee) in the summer as I rarely need AC. A few years later Evergreen Solar went out of business and I picked up some of their post-bankruptcy panels and reconfigured the pole mount to 2KW. The old panels were sold to a couple of folks for their off grid camps and kept a few and eventually set them up to fill a water tank for watering my garden. They are more than 20 years old and still within 10% of the original rating and I think the ones I sold are still being used . About 5 years later one of the members on Hearth and Maine's long term energy guru, Tom in Maine, bought a container of panels from a company that got out of the solar business. I bought 2 KW of panels from Tom as that was what I could easily fit on the roof. I installed them myself and after that I have never had a power bill except for the connection fee for the last 6 years. I actually run a surplus and burn it off with my minisplit for heating and rarely cooling so that means less firewood to burn and process. I sell SRECs to cover my connection fee and depending on pricing, it just about covers 12 months of connection fees. Two years ago I bought a plug in Hybrid, Rav 4, I just plug it in and do not worry about the when or how often I charge it, worst case is I run the minisplit a bit less and burn a bit more wood.
All this work has been cash, no loans, no leases. Odds are most people spend more money on annual vacations than I have on renewables.
So I didnt start out to do everything all at once, I nibbled away at it. Do the easy stuff first and for most that will get them thinking that maybe its worth doing the bigger stuff. Spread that over all homeowners and it will make a dent in power demand. With the rapid drop in electric power storage cost its going to nibble away at peak power demand.