Death. I get it.
Here's the problem. How do you decide what to regulate? The stereotype is some nameless bureaucrat coming up with a number 'just because' with no reference to what is physically possible, financially possible, or beneficial. Just read back a ways on this thread, or any one of a number of similar VW threads at other fora...there is a big group of folks who just think the entire enterprise of regulation is pointless and stupid. There are plenty of people who are gleeful to roll coal in their conviction **that they will hurt no one**, confident that anyone that says otherwise is simply a tool with an overpaid govt job, and who used to be a treehugger hippie.
Some people after being told that cigarette smoke was dangerous 50 years ago used to blow smoke in their kids faces, supremely confident that the kid would not keel over and die. See? What a bunch of nonsense.
So, how do you respond to that **willful ignorance**?
1. You point out that some regs are about saving energy while saving money at the same time, like regs to foster LED bulbs, heat pump water heaters and more efficient wood stoves. Those govt nerds are actually trying to figure chit out and find opportunities for a better outcome that the marketplace does not seem to be getting around to. And they play a long game. They work hard to figure out a timeline working with the manufacturers and outside experts to come up with targets and timelines that are technically and financially feasible. A lot of folks can understand that, at least after you take away the old tech and they have grudgingly put in the new, only to discover that it isn't bullchit and it DOES save them money. Will wonders never cease?
2. And then there are other cases where the reg DOES cost money. Why do it? Its about harm. Do the govt nerds decide that all "pollution is bad" and simply ban all of it overnight in some wave of job killing regulation? Nope. They get out their pencils and talk to the companies about tech, and to the doctors about who gets sick and where, and they try to figure out which pollution is killing the most people, and how much it would cost society to fix that problem. And then they assign a value to human life and they start making regs again, in a long game, only regulating the pollution that can most cheaply (to business and consumers) improve human health. That is their mandate from Dick Nixon.
The 2009 NOx rules that VW apparently choked on, while enforced by Obama's EPA, where decided many years before, as part of revisions to the Clean Air act put in by Bush Sr. VW had close to 20 years to figure out how to meet that target, and apparently they blurfed, while several other manufacturers managed to hit it.
So, let's review.....
Those govt nerds will tell you that air pollution in China causes a million+ premature deaths a year. Is that enough to get your attention or concern? They will also tell you that pre 1970, the figure in the US was comparable (in that it was hundreds of thousands a year). The 2009 rule is the grandchild of the Act created to address that problem in the 1970s. An Act that clearly worked, whether we care to remember it or not.
The EPA thinks NOx pollution kills 15000 americans/yr nowadays, and they think there is some low hanging fruit there. I still get plenty of ozone alert days per year that I can **feel** and **see**, not in a way that makes me afraid, because I am young and healthy, but in a way that makes me sure the ozone thing is not bull. And NOx is the major source of ozone.
So, death comes for all of us. I don't have to be happy about that. What are some big killers? How about Cancer, Heart disease, Accidents, Violence, and Dementia. Accidents have been reduced hugely by safety regs. The other four have all been linked to **air pollution**. It now appears that tailpipe emissions of VOCs, mostly benzene, decades ago upped all our cancer rates significantly in a way that will continue kill folks for a couple more decades. The benzene is now removed at the refinery, which costs **almost nothing**. Cardiovascular disease is made worse by a variety of air pollutants including ozone, SO2, NOx, CO and C nanoparticles, that are all combustion products, now all much reduced by the Clean Air Act. The surge in violent crime in the 70s, 80s and 90s is now accepted to be the result of lead poisoning of children 10 years earlier, mostly urban kids getting the lead from tailpipe emissions. Now violent crime rates are way down. Alzheimer's is a complex disease that is increasing in incidence as people get older. Emerging science suggests that some people are genetically more susceptible that others, and the disease is triggered by brain injury, like a concussion. Others have shown that Alzheimers patients often have the base of their brains loaded with combustion nanoparticles, just like those from diesel engines and rolling coal. They have recently shown that the particles lodge in nasal membranes (the nose is a filter) and then are trafficked by olfactory nerve cells directly to the base of the brain. Fascinating.
Don't like helicopter parents? Think kids today are all wimps? Don't like it? Me neither. But don't confuse that with a properly functioning public safety system.