Hearthlist Digest #503 - Monday, October 2, 2000
 
Poll Results
  by "Craig Issod" <[email protected]>
 

(back)
Subject: Poll Results
From: "Craig Issod" <[email protected]>
Date: Mon, 2 Oct 2000 12:44:27 -0400
 
The poll on the front page of HearthNet at http://hearth.com asks 
"Which fuel will your next stove or fireplace use?"
 
It is interesting to notice the difference between this poll and the 
same one taken last year, and also notice the difference between 
perception of what the customer thinks they want...and what they 
actually buy!
 
 
Last Year (Y2K Fever)
33% gas
44% wood
18% pellets
5% electric, alcohol and coal
 
This Year (Energy Crisis?)
24% gas
39% wood
30% pellets
5% electric, alcohol and coal
 
I'd be interested in what others make of this data.
 
Seems as if wood, left for deal by many, is still the preferred fuel 
for most...at least until they actually step into a store. Pellets 
again have a strong showing, but since pellet sales figures are far 
below these numbers we can assume the customer:
1. Once educated about the products opts for something else
2. Is talked out of these appliances by the dealer or friends
3. Cannot find a good selection and service in their area
 
In any case, it seems like a sales opportunity for those who are 
experts in the pellet field. It's too bad this industry jumped head 
first into pellets before the products and technology were perfected. 
The resulting backlash is still occurring and has resulted in many 
lost sales.
 
 
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Craig Issod             HearthNet at http://www.hearth.com
[email protected]    Everything your Hearth Desires
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