I received a coupon in the mail from Tractor Supply. The header states "Save $20 Per Ton, $10 per ton in volume discount and $10 per ton with this card August 6-20" So this is actually $10 off the ton price. My local store is selling Somersets at $249(which I have been happy with in past seasons) and the store 20 miles away (near work) has Lignetics at $265. If you didn't get a coupon, it wouldn't hurt to ask about it. Could pay for gas when picking up.