I was talking to the CEO of a large pellet company the other day and was trying to impart on him all of the wasted opportunities he has with his customer base. You see, many companies have a great pellet. Even the some of the marginal pellets out there are 100x better now that PFI has come along.
Is having a low ash high heat pellet really the be all end off of consumer choice? How about pellets that are delivered in a POD for all of those with storage space restrictions? What about a message on the bag that educates the consumer about best burning practices? How about a consumer loyalty program where the kids of families could design the art on the next bag? What about a QR code on the bag that brings consumers to the product Facebook page? How about a new bagging system that creates a sturdier bag with less plastic just by creating an air locked bag? What about vegetable based plastic for the bags? How about paper bags?
Who runs these companies anyway? Nike, Method, Ben and Jerry's found ways to stand apart, do good work and become trend setters....who is the pellet company going to be. Everything just seems so much the same. There needs to be some other value besides the pellets themselves, don't you think?
Is having a low ash high heat pellet really the be all end off of consumer choice? How about pellets that are delivered in a POD for all of those with storage space restrictions? What about a message on the bag that educates the consumer about best burning practices? How about a consumer loyalty program where the kids of families could design the art on the next bag? What about a QR code on the bag that brings consumers to the product Facebook page? How about a new bagging system that creates a sturdier bag with less plastic just by creating an air locked bag? What about vegetable based plastic for the bags? How about paper bags?
Who runs these companies anyway? Nike, Method, Ben and Jerry's found ways to stand apart, do good work and become trend setters....who is the pellet company going to be. Everything just seems so much the same. There needs to be some other value besides the pellets themselves, don't you think?