I have never been a believer in turning ceiling fans to reverse in the winter time. I have a home repair business and always know if the homeowner runs their fan in reverse, it is evident by the dirty ceiling. On Sunday I decided to turn our fan in reverse due to all the suggestions to do so. The thermometer's in the bedrooms would not break 68 degrees, the main room was a constant 74 degrees. On Monday I decided to turn the fans back to the forward position, in less than 30 mins. the bedrooms were reading 72 degrees, like they normally do. I have vaulted ceilings and an open floor plan (ceilings only 10' at the peak) My ceiling fan is very near the stove. With my circumstances I found it to be a conclusive experiment. This is my third season burning 24/7 in this house and have never had such temp. differences.