Hearth Digest January 1997

1/3/97 - - Back to List archives - Back to Club House
1. More THoughts on AOL
2. Good OFF_ Season Coming Up !
1/4/97
1. Hearth Press Release
1/5/97
1. HEARTH Certification
1/7/97
1. Industry Consultant speaks out on HEARTH
2. A reps View on HEARTH
3. Pellet Stove Makers...a lead for you ...
1/9/97
1. POS Programs
2. Cast Iron Mantels
3. Webheads Party if Reno still exists?
1/11/97
1. Rock and Roll
2.Reno Alive and Well
3. Filemaker Pro
4. HEARTH and HPA
1/18/97
1. More on Education - and New Manual published
2. New Product
1/23/97
1.Cawley-LeMay Parts
2. HPA Education Seminars Press Release
Computers...how fast will they go ?
1/23/97
Special We Marketing Issue
1/26/97
1. Pilots of a 45,000 BTU unit that take up to 4 minutes to drop out (thats a LOT of gas) -- and some that do not drop at ALL.
2. Stoves, Fireplaces that explode the glass
3. Gas Logs that continue to operate when i REMOVE the pilot flame completely (YES, disconnect it)
4. Logs sooting up houses
1/27/97
1. Warrcor Warranties
2. Austroflamm in Canada

This Months Digest Sponsored by: Travis Industries, America's premier manufacturer of steel wood, gas & pellet hearth products exclusively for the Speciality Hearth Retailer. See the NEW LOPI Heritage Bay, Discovery Fireplace, Avalon Avanti DVS Fireplace and Fireplace Xtrordinair 36DV-R & 32DVS gas products in our Web site. http://hearth.com/travis. Call 1 800 654-1177 or e-mail us at [email protected] for dealer information.
___________________________________________________________________________
Webmasters Note: A footnote on my ramblings about America Online. As if to prove the point.....note the following:

One of my clients, who receives dozens of leads per week from HearthNet, emailed me stating they have not seen ANY leads for a few weeks. After spending a few hours scratching our heads and checking/rechecking, we found that the problem was with America Onlin. Not only were they not letting mail get thru, but they were not even sending it back to the sender (the usual routine). American Online says "We'll work on it after the busy holidays".

So,first, AOL locks out 40% of the web servers on the net - then they waylay thousands of important emails..and don't tell anyone. What would you do if the US Post Office acted like this ?

1. My FREE advice to anyone on this list . Get a REAL ISP (Internet Provider) if you intend to do anything worthwhile on the net.

2. Advice #2...If you are a HearthNet "tenant" and notice a sharp drop in the number of leads you receive (especially if you have a "form" on your site), please contact me immediately.

--------------------------------------------------------------------
Happy New Year..... !
A short note on HearthNet in 1997
I would like to thank all the folks who have helped HearthNet. This includes our "tenants" as well as others who have contributed advice, humor and content to the site.
Hopefully, 1997 will see continued growth in the content and readership of our site (http://hearth.com). To this end, we have started a new program which allows select manufacturers and retailers to become GOLD SPONSORS of HearthNet. Just what is a GOLD SPONSOR ? These folks understand that hundreds of hours are going into improving and adding to the content at HearthNet, and have agreed to support these efforts. They understand that a REAL presence on the Web is much more than just an advertisement - it involves a responsibility to teach, share and communicate with the "netizens".
Our first GOLD SPONSORS are Travis Industries and HearthStone. Please visit the gold page link at http://hearth.com/gold.html
-------------
Inthis digest

1. More THoughts on AOL
2. Good OFF_ Season Coming Up !

1. More thoughts on America Online
From: "John Quinn"
To: "Craig Issod"
Date: Tue, 31 Dec 1996 03:45:33 -0800
X-Msmail-Priority: Normal
X-Priority: 3
Mime-Version: 1.0
I read your thoughts on AOL.
You really do not need anything other than an ISP. All these program out there, AOL, CompuServe etc., etc. are not required whatsoever to access anything anywhere on the Internet......including chat services.
Every program needed is free of charge to download off the net. I pay my local provider a flat fee of $24.95 a month for unlimited access to anything.
I downloaded Microsoft Internet Explorer as a browser and have downloaded MIRC to access thousands of chat channels. Internet Explorer has it's own built-in dialer, a news program, a mail program etc. Nothing else is required to gain full access to Internet Services.
I looked at AOL about 2 years ago when I first got on-line. I quickly came to the conclusion that it was a scam.
Just my thoughts !
John Quinn
Factory Representative
Napoleon Fireplaces

Barrie, Ontario
2. Good OFF_ Season Coming Up !
From: Grant Darrow
Subject: Re: Hearth Digest 12/30/96

My busiest season just kicked off!! April, May and the first part of June are booked soild. For the next three months ALL my advertising (100%) is FREE!! The Great Stove Changeout starts at my shop tomarrow, and just look at what is going on!
$1.60 Propane, tons of co-op dollars unused , idle farmers listening to the radio at local coffee shops, lousy weather, ..... and all my service and warranty calls are caught up! My shop is open one day a week. Ive sold more product on the street in front of my shop, as I loaded the days work, than over the last month in my shop!!
And get this, the local gas company just handed me two marketing tools which only I can use, why because I'm already in the homes and the gas company is idle in the water until spring !!! Where and how did this happen? On the street in front of my shop. Every single employee at the gas company knows they can count on me personally as their Chimney Sweep in their own homes and out in the field when the mountain moves and severs the 4" gas main.

What a way to end 1996!!!!
willieweep last of the climbing sweeps
dancing on tippy toes

end of digest..

Send posts to [email protected]

___________________________________________________________________________
end of Digest - Post messages to [email protected]

This Months Digest Sponsored by: Travis Industries, America's premier manufacturer of steel wood, gas & pellet hearth products exclusively for the Speciality Hearth Retailer. See the NEW LOPI Heritage Bay, Discovery Fireplace, Avalon Avanti DVS Fireplace and Fireplace Xtrordinair 36DV-R & 32DVS gas products in our Web site. http://hearth.com/travis. Call 1 800 654-1177 or e-mail us at [email protected] for dealer information.
___________________________________________________________________________
Webmasters Comment - From Craig Issod ([email protected])
Please read the Press Release below. HEARTH has decided to forge on despite the political troubles with HPA.
Make no mistake about my opinion on this subject. I think HPA is definitely attempting to throw the baby out with the bath water. Just read the list of folks who have served on the HEARTH board - a "Who's -Who" of the industry, and a brain trust that CANNOT possibly be replaced by some hired beltway firm.
If HPA continues on their current tact, they will alienate many of this industrys' leaders..and further fracture our small organization. The losers will be all of us; customers, dealers, distributors and manufacturers.
I urge you all to support HEARTH and the concepts of education they represent. From reading the release below, it appears manufacturers will have a chance to support this program and promote it to their dealer base. Just DO IT.....
As a reminder of what happens when there is no seperation between church and state (Trade Org and Education), here's part of a message I posted to the list last year:
"I was invited to sit at a session (by HEARTH education foundation) in March at the HPA show.
I still feel the same way. Discussion and opinions from the list - both pro and con - are welcomed and encouraged.

In this digest:
1. Hearth Press Release

Contact: Ben Weathersby December 31, 1996 Phone (404) 728-0227 Fax (404) 633-8585 [email protected]
FOR IMMEDIATE RELEASE
HEARTH Board Announces Plans for 1997 At its recent meeting in Portland, Oregon, the HEARTH Education Foundation Board reviewed results of its recent industry survey and set new directions for the Foundation for 1997. The survey left no doubt about the importance and effectiveness of certification programs to industry members:
* 100% of respondents agreed that sellers, installers, and servicers of hearth products should be knowledgeable about safety and technical issues.
* 69 to 84% found HEARTH manuals and exams effective or very effective.
* 89% agree or strongly agree that professional certification raises technical expertise and reduces safety and performance problems.
* 67 to 79% agreed or strongly agreed about other benefits of certification: marketing advantage through increased credibility with customers, profitability for manufacturers by reducing service/technical calls, and a positive image and status for the hearth industry.
* Over 75% agreed that the potential loss of professional certification is an important industry issue.
The HEARTH Board resolved to take a number of actions in response to the industry's call for continuation and strengthening of certification programs in the hearth industry:
* The HEARTH Partnership Program forms a new, direct alliance between industry manufacturers, dealers/installers, and HEARTH. The Partnership Program is based on participating manufacturers and distributors sharing in the funding of HEARTH. In turn, HEARTH will provide coupons to Partners for substantial discounts on manuals and certification exams for the Partners dealer network. Special Expo pricing and Partner coupons reduce the combination of Training Manual and Certification Exam at Reno to a net cost of $100. HEARTH partners will be recognized in the HEARTH booth (751) and with logo placards in their own booths at Reno.
* HEARTH Certification benefits will be greatly strengthened. A new HEARTH-Pro Web Page will list currently certified HEARTH Specialists on HearthNet, which receives over 20,000 visits per month. Mailings to safety officials and insurance companies will also make currently certified specialist listings widely available. Customized press releases and public service announcements will promote individual specialists and the benefits of using certified specialists.
* HEARTH Certification will place greater emphasis on maintenance of current technical information. Technical Update newsletters will focus on key industry issues and form the basis of manual revisions. As part of this effort, certification will be valid for one year after successful completion of the exam. Annual renewal will be accomplished through completing a form that updates current status in the industry and lists seminars, training, trade show and affiliate meeting attendance. An annual maintenance fee will cover renewal of certification, Web page and other listings, and technical update newsletters.
* HEARTH will expand regional training opportunities and develop focused workshops on current industry concerns in addition to current Gas and Pellet Exam Prep Courses.
* HEARTH is seeking more opportunities for consumer education publications similar to the highly praised Consumer Guide to Heating with Pellets.
More details on HEARTH programs for 1997 will be available at the HEARTH Booth at EXPO and at training and exam sessions held in the Reno Hilton. For more information on HEARTH offerings at Reno, contact Bev Marois at (802) 728-3569 and for information about Partnership and other programs, contact Ben Weathersby at (404) 728-0227.

___________________________________________________________________________
This Months Digest Sponsored by: Travis Industries, America's premier manufacturer of steel wood, gas & pellet hearth products exclusively for the Speciality Hearth Retailer. See the NEW LOPI Heritage Bay, Discovery Fireplace, Avalon Avanti DVS Fireplace and Fireplace Xtrordinair 36DV-R & 32DVS gas products in our Web site. http://hearth.com/travis. Call 1 800 654-1177 or e-mail us at [email protected] for dealer information.
___________________________________________________________________________
end of Digest - Post messages to [email protected]

Webmasters Note: The archives of the November and December digests ared now posted in the clubhouse at http://hearth.com/news/hearthlist.html
Remember the username=hearth and password=fire
I'm sorry it took so long to post these, and promise it will not happen in the future. I have taken the "bull by the horns" and developed a little Filemaker template that makes "HTMLing" these digests a breeze. The first ones might not look too good (the formatting), but I'll improve them as we go...and try to get them up within a week after the month ends.
From: [email protected]
Date: Sat, 4 Jan 1997 16:21:43 -0500
To: [email protected] Subject:
Re: Hearth Certification
To all Hearthlist members:
I wholehearthly agreed with Craig that members of the speciality hearth retailers need to stand behind HEARTH and their education and certification efforts. I do not understand what our "leaders" at HPA are thinking when they are disassociating themselves from HEARTH. Do we have such a different group of leaders and a different mindset about the need for education AND professional credentials now, than we had in the eighties when our leaders at that point created WHERF ?? The need is there and even more important now, than it was then. This industry may not be burning down as many houses with wood stoves now, as we were back then but there are still dangerous installations being done every day because of a lack of knowledge.
I feel that one of the most important aspects of my job as a speciality hearth retailer is education of my customers, or potential customers. Most of my customers are VERY grateful to find someone that actually knows what they are talking about. Speaking from the perspective of someone who holds the four available HEARTH certifications and is a CSIA Certified Chimney Sweep I know that these programs contributed greatly to my education. Are they all I need? of course not. I work constantly to keep up with my education in this industry. It is one of the things I enjoy about this industry, that it is not static and boring. It is a challange to keep up with the changes and improvements that are always happening. But if I did not have the HEARTH certifications as one of the available avenues for education, then I would be that much poorer in knowledge. I think that the HEARTH programs offer an excellent base of knowledge to build on. I am also proud to display my certificates prominently in my showroom. This is what sets me apart from my competitors who are not certified. I have HEARTH's certificate to show that someone else (other than me) says that I know my stuff.
I think it is a terrific idea to have the manufacturers serve as partners for HEARTH certification. I guess we will soon learn who the real leaders in our industry are for promoting education. Will it cost them money? Of course. But I also think that with their encouragement to get their dealer networks certified that it will save them money in the long run. Their products will be better installed and serviced, creating a better reputation for their products. I can also guarantee you that I do not call my manufacturer's tech support numbers for basic questions. I reserve them for the tough questions. I also do not give out their numbers to my customers because I don't know the answers, and just want to pass off my customers to someone else to make my job easier. I just received a letter from one of my manufacturers complaining about this very thing. Is this manufacturer going to become a partner for HEARTH to show that they want their dealers to become better educated and quit wasting the manufacturer's money with uneducated calls and questions? I guarantee you I have never given a manufacturers number to a customer. I accepted the problem solving as my responsibility when I became an educated, certified speciality hearth dealer.
I am fully in support of HEARTH and their certifications and I hope that our true industry leaders, those who want to support the speciality hearth dealer will step forward and sponser HEARTH by becoming a partner. I applaud those manufacturers who have already done so, and showed their primary goal is not just to "increase their numbers" anyway they can, but they truly have the industry's best long term interests at heart.
Sorry this is so long, but I think this is an important issue that those of us who care need to speak up on.
Larry James High Country Stoves Laramie, Wyoming
end of digest
post to [email protected]

We get letters.....
As many of you know, we get LOTS of "questions to the webmasters" on HearthNet. It makes it all worth it when we get email like this:
From: Mike Goben <[email protected]>
To: Craig Issod
Subject: THANKS SO MUCH!
Craig,
I just wanted to thank you for your response on my piping problems for my Fisher woodstove. I'm glad you guys are availble to us on the web. It sure makes it nice knowing there's a professional resource like yourself out there when we need one. I will probably contact you guys in the near future to discuss fireplace inserts.
Take care and have a great new year!
Sincerely,
Mike Goben

1. Industry Consultant speaks out on HEARTH
Date: Mon, 06 Jan 1997 10:35:31 -0800
From: John Gulland
Reply-To: [email protected]
Organization: Gulland Associates Inc.
Mime-Version: 1.0
To: [email protected]
Subject: Hearth versus HPA
The ongoing scrap between Hearth and HPA is a tragic waste of time and resources. Like Craig, I am inclined to support Hearth, not because I know that much about the behind-the-scenes machinations, but mainly because the people involved with it have more than proved their committment to the industry over the years. These are reasonable people and I can't imagine them making unreasonable demands of HPA, the trade association Hearth has been affiliated with for so long.
Another reason I'm inclined to support Hearth is that it has made its basic approach and intentions clear in its various communications with the industry, whereas the news coming from HPA has been murky at best. What is HPA's agenda, anyway? If I knew, I might have some sympathy with it, but I am suspicious of anyone who can't state their case in clear terms. It might be useful to hear directly from the industry members who sit on HPA's education committee. I assume these people are well-intentioned and have the best interests of the industry in mind. Maybe they can explain why it is so necessary to hammer Hearth.
After reviewing the "Ed Letter" that outlines HPA's educational offerings for Reno, I've decided not to buy the badge that gets me into the sessions. It's not that $49 is so much money, but there is little there that interests me. This will be the first time in well over a decade that the EXPO Tool Box sessions (or whatever) will not be an important part of the annual event for me. I assume that the design of this program is based on HPA surveying and that the majority of respondents said "focus on management and sales, and minimize technical content by making it soft, superficial and non-controversial". Obviously, I'm not part of the HPA's target market, but it sure looks like "Ed Light" to me.
What would it take to get HPA to ease up a little and stop treating those who are committed to training and certification as the enemy? The hard part, of course, is that HPA is not the enemy either; we need both HPA and Hearth and we need both to be healthy, responsive and vibrant in their fields of endevor.
I sincerely hope that HPA comes around before it is too late. I fear that there is potential for a breakdown in the coalition of interests that makes the HPA as powerful as it is today. This ongoing hassle with Hearth is just one aspect of a bigger picture, but it does not reflect well on the Hearth Products Association, nor bode well for its future.
Regards,
John
This is for business: http://www.gulland.ca
This is for pleasure: http://www.wood-heat.com
2. More on HEARTH
From: [email protected]
Date: Tue, 7 Jan 1997 11:09:17 -0500
To: [email protected]
Subject: Re: Hearth Digest 1/5/96
Hearth ED. a Reps. view : Working at the manufacturering end for nearly 25 yrs. at many levels from VP. to INSTALLER and actually teaching ( zero - clearance factory builts ) at our first industry recognized school prior to WHERF at the old JOURNAL. I have learned that sharing the wealth of knowledge from all sources in and outside our Industry is PARAMOUNT. Keeping it simple ( the education process ) and involving all that will come will spread the good news about OUR HPA . We need to take the mystery out of the Hearth business. As a working field Rep. this sure makes life better.
THANKS
LARRY HAMMONDS
SHORE LINES MFG. GROUP
3. Pellet Stove Makers...a lead for you ...
From: "Dahn Rosenqvist Rosenqvit's"
To:
Subject: pellet stove
Date: Tue, 7 Jan 1997 10:14:02 +0100
X-Msmail-Priority: Normal
X-Priority: 3
Mime-Version: 1.0
Dear Sir.
We are a company in Sweden working in Skandinavia with enery and pellets manufacturing.
We looking for a indore PELLETS STOVE to ouer program to costomars. Are you intresting to cominto the Skandinavian market witch is the biggest growing send information about your program of stoves.
Regards
Dahn Rosenqvist
Manager director.

*****************************************
Dahn Rosenqvist
Rosenqvist's
Gringelstadsvägen 118
291 97 Gärds Köpinge , Sweden
Phone +46 (0) 44235217
Fax +46 (0) 44235601
_________________________________________
send posts to [email protected]

This month's digest is sponsored by Heat-N-Glo Fireplace Products, the innovators of gas and direct vent fireplaces. Visit our web site at http://www.heatnglo.com to find out more about our full line of gas and woodburning fireplaces, including our new CampFyre fireplace. ------------------------------------------------------------------
It just keeps going.....and you though the 200MHZ Pentiums or 225-300 MHZ PowerMacs were quick....get a load of this article from BYTE Magazine:
____Start of quoted material_________
From BYTE Magazine - www.byte.com
PowerPC Speed Demon
Exponential Technology's 533-MHz bipolar microprocessor will breathe new life into the PowerPC architecture and the Macintosh.
Tom R. Halfhill
There's an old joke about a computer so fast it can execute an infinite loop in 10 seconds. Exponential Technology's new PowerPC-compatible X704 chips aren't quite that fast, but their clock speeds of 466, 500, and 533 MHz make you wonder if that joke might come true.
You can bet that Intel isn't laughing. Exponential's CPUs will munch on Pentium and Pentium Pro chips for breakfast. What's more, the X704 appears to have plenty of headroom for future performance gains. It's actually a conservative design that doesn't push the limit of what's possible.
____End of quoted material_________
Another article I read from the Washington Post states that one should not run out and buy one of those new Pentium MMX based systems based on the speed. Turns out the speed increase will only be about 10%, and then only on certain supported software ( much of which will take a year or more to appear)..The article even claimed that certain programs may actually slow down as a MMX result. All these companies would love us to sell our trusty steeds and buy new ones.....truth is, the "older" computers will do 90% + of what folks need to do. I still use 1988-1990 Macs in parts of my business, and these do the job fine. Unless you are editing 3D and Video your existing system (Intel 486 and newer, Mac 68030 and newer) will probably do just fine !
--ed

1.Cawley-LeMay Parts
From: [email protected]
Date: Thu, 23 Jan 1997 13:52:31 -0500 (EST)
To: [email protected]
Subject: A blast from the past
Does anyone know if anyone has replacement parts for the old Cawley LeMay woodstoves? We have an old customer that bought one from us, appreciates the beauty of his stove and needs an interior bafle plate. I almost forgot about the line until this guy came in. I assume that it is as much a part of history as the Nixon administration but thought I'd ask. If anyone has a lead, please e-mail me at [email protected]. Thanks.
Skip Stahmer
Sierra Timberline
Grass Valley, CA
(Skip, I know there is an outfit out of Ore or Wash that sells these..hope someone on the list will give you an address) - ed
2. HPA Education Seminars Press Release
Date: Tue, 21 Jan 1997 13:03:38 -0800
From: Danusha Dehipitiya
Organization: Hearth Products Association
Mime-Version: 1.0
To: [email protected]
Subject: News Release...
X-Mime-Autoconverted: from 8bit to quoted-printable by gw1.mail.psi.net id MAA14334
Craig,
Please post the following news release at your earliest convenience.
Thanks,

Contact:
January 14, 1997
Kate Poindexter
Director of Communications
(703) 522-0086
FOR
IMMEDIATE RELEASE
HPA'S 1997 EDUCATION PROGRAM:
OUR HARD WORK HAS PAID OFF

Arlington, VA --- HPA's new educational program will debut at Hearth & Home EXPO '97 March 5 - 10 in Reno, NV. The program, featuring 39 different seminars, is organized into three tracks: Management, Sales/Marketing, and Technical. While educational programming is scheduled throughout the show, EXPO '97 has been expanded to include two "education only" days March 5 - 6.
"The fact that we have reserved the first two days of EXPO '97 to education exclusively, shows HPA's dedication to our program. We've worked hard to provide the best speakers available, real working experts in diverse areas. And by keeping costs down --- an education badge runs only $49 --- we have made the program accessible to everyone," said HPA's education committee chairman Bill Sendelback, Breckwell Hearth Products/NSO.
"The real reason why our programs are second to none is that we've asked experts in the hearth industry to explain how technology relates to us. We believe it was a real coup to get industry veterans like Craig Issod and Jim Butchart to teach others about employing computers in hearth retailing businesses," Sendelback said.
HPA's program is the most extensive and varied hearth industry educational offering to date. The committee took great pains to ensure that the topics featured in the program would be relevant to all hearth dealers. There is something for everyone.
"Our education committee volunteers have worked hard to put together the best program in the industry. I want to thank each and every one of them," said Sendelback.
In addition to Bill Sendelback, HPA's education committee members are: Ross Barton, Ace Fireplace & Lawn Center, Ontario, OR; Stephen Magnotti, The Fireplace, Pittsburgh, PA; Judy Miller, The Woodburners Two, Falls Church, VA; Kirk Newby, Associated Energy Systems, Kent, WA; Steven Pawley, Steven Pawley, Inc., Rochester, NY; Ken Rajesky, Vermont Castings, Inc., Bethel, VT; Paul Stegmeir, St. Paul, MN; Glen Swenson, Heat-N-Glo Fireplace Products, Inc., Savage, MN; and John Turner, Cricket On the Hearth, Inc., Rochester, NY. Here's the all-star lineup of educational programs and speakers at HPA's Hearth & Home EXPO '97.
Wednesday, March 5, 1997
Bringing Your Business To The Next Level: Time to Grow?
Speaker: Pat McGraw, Business Resource Services
9:00 am - 12:00 noon
B10 & B11; Reno/Sparks Convention Center

Identifying and Locating Your Best Customers - Selling to Today's
Customers
Speaker: Jim Rubart, The Marketeers
9:00 am - 11:00 am
B12 & B13; Reno/Sparks Convention Center

Basic Gas Set-up and Installation
Speaker: Dave Pomeroy, Copperfield Chimney Supply
9:00 am - 1:00 pm
B7 & B8; Reno/Sparks Convention Center

Qualifying and Properly Selling to Consumers
Speaker: Frank Andrus, ABSCO Fireplace & Patio
11:00 am - 12:00 noon
B12 & B13; Reno/Sparks Convention Center

Hiring Terrific Employees
Speaker: Kit Anderton, Woodstove & Sun
1:00 pm - 2:00 pm
B10 & B11; Reno/Sparks Convention Center
Advertising: Reaching Your Best Customer
Speaker: Jim Rubart, The Marketeers
1:00 pm - 3:00 pm
B12 & B13; Reno/Sparks Convention Center

Training and Communication - Keys to Employee Success
Speaker: Kit Anderton, Woodstove & Sun
2:00 pm - 3:30 pm
B10 & B11; Reno/Sparks Convention Center
CO Detectors Update - Basic
Speaker: Paul Stegmeir, Consultant
2:00 pm - 3:30 pm
B7 & B8; Reno/Sparks Convention Center

Soft-Sell Techniques for the Showroom Floor
Speaker: Al Dasburg, Global Retail Specialists
3:00 pm - 5:00 pm
B12 & B13; Reno/Sparks Convention Center

Delegating and Managing Employees
Speaker: Kit Anderton, Woodstove & Sun
3:30 pm - 5:00 pm
B10 & B11; Reno/Sparks Convention Center

Thursday, March 6, 1997
What Computers Can Do For You !
Speaker: Stephen Wagenheim, RealTime, Inc.
9:00 am - 10:00 am
B3 & B6; Reno/Sparks Convention Center

Identifying and Locating Your Best Customers - Selling to Today's
Customers
Speaker: Jim Rubart, The Marketeers
9:00 am - 11:00 am
B12 & B13; Reno/Sparks Convention Center

Troubleshooting Woodburning Stoves and Fireplaces - Basic
Speaker: Paul Stegmeir, Consultant
9:00 am - 12:00 noon
B7 & B8; Reno/Sparks Convention Center

How To Get Started: What Do I Really Need?
Speakers: Roger Sanders, Bev Ann Timm-Fireside Spa & Patio
Russ Glidewell, Associated Energy Systems
10:00 am - 11:00 am
B3 & B6; Reno/Sparks Convention Center

The Computer Is Out of the Box - What Now?
Speakers: Kay Reynolds, Friendly Fire; Christie Martindale, Bishop
Woodstove
11:00 am - 12:00 noon
B3 & B6; Reno/Sparks Convention Center

Qualifying and Properly Selling to Consumers
Speaker: Frank Andrus, ABSCO Fireplace & Patio
11:00 am - 12:00 noon
B12 & B13; Reno/Sparks Convention Center

PC Networking for the Hearth Retailer Business Environment
Speaker: Michael Chern, Baker Street Computing
1:00 pm - 2:00 pm
B3 & B6; Reno/Sparks Convention Center

Financial Management for Non-Financial Managers - Introductory Level
Speaker: Pat McGraw, Business Resource Services
1:00 pm - 2:00 pm
B10 & B11; Reno/Sparks Convention Center

Advertising: Reaching Your Best Customer
Speaker: Jim Rubart, The Marketeers
1:00 pm - 3:00 pm
B12 & B13; Reno/Sparks Convention Center

Gas Leak Detection Techniques - Basic
Speaker: Mike Rodriguez, Sierra Pacific Power Co.
1:00 pm - 2:00 pm
B7 & B8; Reno/Sparks Convention Center
Computer Software: Application Opportunities for Hearth Retailers
Speaker: Jim Butchart, Hearth and Color Shop
2:00 pm - 3:00 pm
B3 & B6; Reno/Sparks Convention Center
Please note: {Additional times will be set aside as computer labs for
attendees to work with tutorials and sample application exercises of
different software packages.}
Financial Management: Tool for Decision-Making - Intermediate Level
Speaker: Pat McGraw, Business Resource Services
2:00 pm - 4:00 pm
B10 & B11; Reno/Sparks Convention Center

CO Detectors Update - Basic
Speaker: Paul Stegmeir, Consultant
2:00 pm - 3:30 pm
B7 & B8; Reno/Sparks Convention Center

Are You on the Superhighway Yet? Getting on the Entrance Ramp with the
Internet.
Speaker: Craig Issod, CHI Associates
3:00 pm - 4:00 pm
B19 & B20; Reno/Sparks Convention Center
Soft-Sell Techniques for the Showroom Floor
Speaker: Al Dasburg, Global Retail Specialists
3:00 pm - 5:00 pm
B12 & B13; Reno/Sparks Convention Center

Computer Lab
4:00 pm - 5:00 pm
B19 & B20; Reno/Sparks Convention Center
The computer room will be open. Please come to learn about personal
computers, get familiar with them, and test software applications.
How Liable Are You?
Speakers: Scott McElroy, Sedgwick James of WA, Inc.
Price Grandy, Grandy & Associates
4:00 pm - 5:00 pm
B10 & B11; Reno/Sparks Convention Center

Friday, March 7, 1997
Computer Lab
Time: Friday, March 7: 1:00 pm - 5:00 pm
Room: B19 & B20
The computer room will be open. Please come to learn about personal
computers, get familiar with them, and test software applications.
Financial Management for Non-Financial Managers - Introductory Level
Speaker: Pat McGraw, Business Resource Services
1:00 pm - 2:00 pm
B10 & B11; Reno/Sparks Convention Center

Public Relations to Build Sales
Speakers: Mary Carson, WE & Associates, Ltd.
William Shadrach III, Martin Industries
Gloria Salvanelli, Vermont Castings
1:00 pm - 2:00 pm
B12 & B13; Reno/Sparks Convention Center

Establishing An Annual Gas Servicing Program - Basic
Speaker: Dave Pomeroy, Copperfield Chimney Supply
1:00 pm - 3:00 pm
B7 & B8; Reno/Sparks Convention Center

Financial Management: Tool for Decision-Making - Intermediate Level
Speaker: Pat McGraw, Business Resource Services
2:00 pm - 4:00 pm
B10 & B11; Reno/Sparks Convention Center

Homebuilding Trends
Speaker: Leslie Ensor, Custom Home Magazine
2:00 pm - 3:00 pm
B1 & B4; Reno/Sparks Convention Center

New Concepts in Store Design & Display
Speaker: Greg Gorman, GMG Design
2:00 pm - 4:00 pm
B12 & B13; Reno/Sparks Convention Center

Indoor Air Quality/Tight Building Syndrome - Basic
Speaker: Skip Hayden, Advanced Combustion Technology
3:00 pm - 4:30 pm
B7 & B8; Reno/Sparks Convention Center

How Liable Are You?
Speakers: Scott McElroy, Sedgwick James of WA, Inc.
Price Grandy, Grandy & Associates
4:00 pm - 5:00 pm
B10 & B11; Reno/Sparks Convention Center

Point of Purchase Techniques That Work
Speaker: Greg Gorman, GMG Design
4:20 pm - 5:20 pm
B12 & B13; Reno/Sparks Convention Center

Gas Leak Detection Techniques - Basic
Speaker: Mike Rodriguez, Sierra Pacific Power Co.
4:00 pm - 5:00 pm
B1 & B4; Reno/Sparks Convention Center

Saturday, March 8, 1997
Computer Lab
8:00 am - 10:00 am; 1:00 pm - 5:00 pm
B19 & B20; Reno/Sparks Convention Center
The computer room will be open. Please come to learn about personal
computers, get familiar with them, and test software applications.
Managing A Service Department for Efficiency and Profitability
Speaker: Tom Grandy, Grandy & Associates
8:00 am - 10:00 am
B10 & B11; Reno/Sparks Convention Center
New Concepts in Store Design & Display
Speaker: Greg Gorman, GMG Design
8:00 am - 10:00 am
B12 & B13; Reno/Sparks Convention Center

Vent-Free Sizing and Troubleshooting - Basic
Speakers: Doug DeWerth, AGA Research
Frank Broome, Columbia Hearth & Home,
Ed Starer, Archer Marketing
Dan Melcon, consultant
8:00 am - 10:00 am
B7 & B8; Reno/Sparks Convention Center

Point of Purchase Techniques That Work
Speaker: Greg Gorman, GMG Design
10:20 am - 11:20 am
B12 & B13; Reno/Sparks Convention Center

Am I Really Making A Profit?
Speaker: Tom Grandy, Grandy & Associates
1:00 pm - 4:00 pm
B10 & B11; Reno/Sparks Convention Center
Computer Lab
1:00 pm - 5:00 pm
B19 & B20; Reno/Sparks Convention Center
The computer room will be open. Please come to learn about personal
computers, get familiar with them, and test software applications.
Public Relations to Build Sales
Speakers: Mary Carson, WE & Associates, Ltd.
William Shadrach III, Martin Industries
Gloria Salvanelli, Vermont Castings
1:00 pm - 2:00 pm
B12 & B13; Reno/Sparks Convention Center

Pellet Stove Installation - Basic
Speaker: Mel Monk, Energy Innovations, Inc.
1:00 pm - 3:00 pm
B7 & B8; Reno/Sparks Convention Center

Homebuilding Trends
Speaker: Leslie Ensor, Custom Home Magazine
2:00 pm - 3:00 pm
B12 & B13; Reno/Sparks Convention Center

Indoor Air Quality/Tight Building Syndrome - Basic
Speaker: Skip Hayden, Advanced Combustion Technology
3:00 pm - 4:30 pm
B7 & B8; Reno/Sparks Convention Center

HPA/Friedman Professional Retail Selling Video Training Program
Speaker: Harry Friedman
3:00 - 5:00 pm
B12 & B13

New Codes in Place/Practical Compliance Issues for the Hearth Retailer -
Basic
Speakers: John Crouch and Michael Van Buren, Hearth Products Association
Frank Stanonik, Gas Appliance Manufacturers Association
4:00 pm - 5:00 pm
B1 & B4; Reno/Sparks Convention Center

Sunday, March 9, 1997

Hearth Products Association "Qualified Hearth Dealer Program"
Speaker: Susan Kalish, HPA Education Director
10:00 am - 11:00 am
B10 & B11; Reno/Sparks Convention Center

Avoiding Deceptive Pricing and Advertising
Speaker: John Peterson, Howe & Hutton
10:00 am - 11:00 am
B12 & B13; Reno/Sparks Convention Center

What's New in Gas Installation Technology - Basic
Speakers: Steve Hockenberry, Titeflex
Don Townsend, Simpson Dura-Vent
John Jacklich, Simpson Dura-Vent
10:00 am - 12:00 noon
B7 & B8; Reno/Sparks Convention Center

Gas Research Institute Market Study Results
Speakers: Larry Dombrowski, Gas Research Institute
Mark Neiderluecke, The Axiom Group
11:00 am - 12:00 noon
B12 & B13; Reno/Sparks Convention Center

NEW!!!
FireWright: The Training Course
Speakers: Don Kaufman, Superior Fireplace
Susan Kalish, HPA Education Director
12:30 pm - 4:30 pm
B7 & B8; Reno/Sparks Convention Center

Computer Lab
10:00 am - 12:00 noon;1:00 pm - 4:00 pm
B19 & B20; Reno/Sparks Convention Center
The computer room will be open. Please come to learn about personal
computers, get familiar with them, and test software applications.

"HPA thanks all of the speakers who have graciously given time to us to
prepare presentations," said HPA's president Carter Keithley. "We
invite all hearth industry professionals from the US and Canada to sign
up for HPA's Hearth & Home EXPO '97's educational seminars. We think you
will agree that our program is second to none."
The deadline for pre-registration for HPA's Hearth & Home EXPO '97 is fast approaching. Sign up now to attend the industry's premier showcase of products, services, and educational seminars. Call HPA today (703) 522-0086 for registration information. Better yet, visit HotSpots, HPA's web site [www.hearthassoc.org] and click on the registration form to register for the show on-line.
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