Hearthlist Digest #238 - Sunday, November 29, 1998
 
Hearth Industry Bar Code Standards
  by "Mark Robinson" <[email protected]>
Re:Travis and Y2K
  by <[email protected]>
Y2K Ads
  by "Craig Issod" <[email protected]>
 

(back)
Subject: Hearth Industry Bar Code Standards
From: Mark Robinson <[email protected]>
Date: Sat, 28 Nov 1998 20:44:25 -0500
 
Please direct me to where I can get these specifications for bar code
standards in the hearth industry. If possible I need them in electronic
media (email or disk - WordPerfect format preffered). Please email
[email protected]
 
Thanks for your efforts.
 
 
 
 

(back)
Subject: Re:Travis and Y2K
From: [email protected]
Date: Sat, 28 Nov 1998 20:45:59 -0500
 
Dear Craig normally I would agree with you on what you say about not knowing
what companies do behind the scenes regarding charities. However, Travis
industries has encouraged retailers in my area to expliot this concern beyond
good taste. My cloeset competitor goes to church meetings put on by a
televangelist. These meeting are about the y2k issue. They spend hours
drilling into these people about the power grids not working in the year 2000.
About how half of their neighbors will be dead from lack of heat within the
first 30 days. All the usual doom and gloom of the world ending. And at the
end of hours of this my local Travis competitor is introduced and proceeds to
sell these people
wood burning stoves that a lot of them cannot even afford.
Now, with that in mind and with the propensity of Travis Industries to stand
behind this kind of sell as many stoves as you can at all costs, it is my
opinion that they have a major responsibility to give back to the people that
have actually been hurt by a storm of Biblical proportions.
Greg H.
A Cozy Fireplace
 
 
 
 

(back)
Subject: Y2K Ads
From: Craig Issod <[email protected]>
Date: Sat, 28 Nov 1998 20:57:51 -0500
 
As I stated in my earlier post, I somewhat agree that Y2K marketing can be
overdone. Remember folks, whether you believe in Buddhism or not:
 
"Avoid Error"
 
and perhaps more importantly
 
"The Middle Way" (Moderation in all things)...
 
But then again, remember that Travis (Lopi) has a history of overdoing
certain things. I still remember those trade show parties with the carved
ice, butter and chocalate covered strawberries.
 
And how 'bout the BEEFCAKE HUNK that sells their Avalon Stoves. My office
manager spent so much time fussing  over him that I lost productivity hours!
 
Dealers who find ads in bad taste should not use them. We rarely used ad
mats verbatim in our shop. Usually we'd just use the pictures and make up
all our own text. After all, each market is different.
 
No, I would not feel good preaching the end of the world at a local church
group (or anywhere for that matter). Truth is that a stove purchase makes a
lot more sense than many of the "optional" purchases folks are making these
days. I think we can communicate this without feeding on paranoia.
 
I hold faith that the bills (as usual) will still show up in the mail after
1999...and that this list, HearthNet, the Internet, Electricity,
Supermarkets and our industry will be around for many years to come.
 
 
 
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Craig Issod             HearthNet at http://www.hearth.com
[email protected]    Everything your Hearth Desires
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Buddha says "avoid error"
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