Hearthlist Digest #332 - Tuesday, August 17, 1999
 
Re: Internet Marketing/Travis
  by "Jim Butchart" <[email protected]>
Internet Marketing
  by "Craig Issod" <[email protected]>
re: Travis Internet Policy
  by "Noel Gilmore" <[email protected]>
 

(back)
Subject: Re: Internet Marketing/Travis
From: "Jim Butchart" <[email protected]>
Date: Tue, 17 Aug 1999 13:08:52 -0500
 
> Subject: Travis Policy
> From: Craig Issod <[email protected]>
> The bottom line that I have felt since the beginning....if you are going
to
> sell products direct on the internet...or by catalog - sell those from
> manufacturers that approve of this - there are plenty of them...
 
I haven't noticed Travis complaining about all of the free advertising they
get from all of our websites extolling the virtues of their products or all
of the free leads I send them.
 
 
 
 

(back)
Subject: Internet Marketing
From: Craig Issod <[email protected]>
Date: Tue, 17 Aug 1999 13:12:45 -0500
 
Good Point, Jim...
 
Any manufacturer who is not using the internet to market their products is
just plain crazy...and far behind the times. The key here is the difference
between promoting your product online - and actually taking orders for it
or supporting their dealers who do so with drop shipping, etc.
 
I doubt Travis wants to eliminate internet marketing..if so, they'd simply
remove their site and/or inform dealers that they are protecting their
image copyrights (i.e., not allow dealers to reporduce the images).
 
Some say that ANY publicity is good publicity.
 
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Craig Issod             HearthNet at http://www.hearth.com
[email protected]    Everything your Hearth Desires
------------------------------------------------------
 
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(back)
Subject: re: Travis Internet Policy
From: Noel Gilmore <[email protected]>
Date: Tue, 17 Aug 1999 15:06:12 -0500
 
Craig wrote:
 
>>Beginning July 1, 1999, any dealer who uses the Internet to
>>sell a Travis Industries' product outside his or her agreed upon sales
>>territory
>
>Notice that it says "agreed upon territory". This is probably perfectly
>legal, as exclusive marketing territories are used for many products. This
>means YOU have also agreed on the territory...and your agreement usually
>gives you privileges like co-op money, special programs, etc.
 
So I was always told by my manufacturer rep that it was NOT legal for
manufacturers to spell out specific territories and that it was more or
less a gentlepersons' :-) agreement among distributors and/or dealers to
stay in their own backyards, and if your competitor was not a gentleperson,
the manufacturer could not do anything official about it.
 
How about you all?
 
Noel Gilmore
Autumn Moon Fireplaces
Port St. Lucie, FL