Hearthlist Digest #461 - Friday, June 16, 2000
 
Hearth Dealers - Offers You Shouldn't Refuse From HEARTH/HPA
  by "Sue Kalish" <[email protected]>
 

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Subject: Hearth Dealers - Offers You Shouldn't Refuse From HEARTH/HPA
From: "Sue Kalish" <[email protected]>
Date: Thu, 15 Jun 2000 18:27:50 -0400
 
1.  The deadline for participating in the HPA Retailer Benchmark 
Study has been extended to June 30, 2000.  All you have to do to 
participate is answer a few general questions about your business, 
then put that answer sheet along with your 1999 year-end financials 
into the envelope addressed to BRS recently sent to you by HPA. There 
is no cost to participate.  All financial data will be kept in the 
strictest confidence by BRS.  Why should you take the few moments to 
do this?  You will receive a copy of the industry benchmark study 
that evaluates the industry and provides information on the 
industry's profit leaders, to show exactly what drives better 
financial performance.  And, you'll get the opportunity to purchase a 
customized report for your business that identifies explicit action 
items you can implement immediately to improve your bottom line for 
the low, low price of $99. (That's much cheaper than an accountant or 
consultant.)
 
If you have questions, call HPA's Don Johnson at 703-522-0086, ext 46.
 
2.  HEARTH/HPA recently published a new guide, Professional Service 
is Profitable:  Developing and Managing a Profitable Installation and 
Service Department.  The guide is a service department management 
tool to help dealers set objectives and manage scarce resources 
(people, time, products) in the service process to earn a good return 
on their investment.  HEARTH will send a copy of this guide, FREE, to 
the first two dealers who e-mail me. - What's the hitch?  You have to 
review the guide and provide HEARTH with a written review of the 
guide that gives dealers the most compelling reasons for them to buy 
this guide. The review must include quotes, call to action comments, 
and anything you think will convince dealers that this is the best 
thing since sliced bread and that every dealer must own one. You must 
allow HEARTH to use your name and organization and the review in its 
promotion of the guide.  HEARTH needs to receive your comments/review 
within 10 days after you are sent the book.  Is anyone interested? 
E-mail Sue Kalish at [email protected].  Thanks.